For review
Each of these is a working tool, not a mockup. They run real calculations on real utility data, in the browser, and they are built to send VP Energy a smaller number of much better-qualified leads.
Open them on a phone as well as a desktop — that is where most of the traffic will land. Every one has a Spanish toggle in the top right.
01 — San Diego · SDG&E
A homeowner uploads a year of SDG&E interval data and the page simulates 8,760 hours of solar and battery dispatch against their own meter, pricing four builds: no battery, one, two, three.
The idea. Every competitor recommends a battery. This one names the point where the next battery stops paying for itself and says so out loud — a position no competitor can copy without giving up revenue.
02 — San Diego · SDG&E
The diagnostic version. It reads the same interval file and draws the household's own daily load curve, showing what share of the bill is spent in the five hours when SDG&E charges the most.
The idea. Under NEM 3.0 the bill is about when, not how much. Seeing your own curve makes that argument in a way no paragraph can — and the file never leaves the device until you ask.
03 — South Florida · FPL
Send both pages of an FPL bill and get back the real effective rate. Built and calibrated against an actual Miami-Dade summer bill, and it asks for page 2 because that is where the meter reading and the per-kWh tiers live.
The idea. FPL advertises a 13.7¢ bill. A real Miami-Dade summer bill works out closer to 15.8¢, and solar displaces the most expensive tier at about 16.3¢. Being the company that shows that arithmetic is the whole pitch.
04 — Both markets
Six taps and the visitor gets a real system size, panel count and offset percentage — then chooses whether anyone ever calls them. The replacement for "free home energy evaluation, no strings attached".
The idea. Give the answer first, ask second. The email-only option collects no phone number at all and flags the lead do not call, which is what makes the promise credible enough to be worth making.
What arrives
These are the actual notifications the sites send. Every figure in them was produced by the visitor's own data, so whoever picks up the phone already knows the house before they dial.
SUBJECT: CALL REQUESTED — Marcus Delgado — 7 kW / 2 batteries NEW SOCAL LEAD Market: San Diego / SDG&E Language: EN Name: Marcus Delgado Mobile: (858) 555-0155 Email: mdelgado@example.com Service address: 1288 Camino Del Rio, Chula Vista CA 91910 Existing solar: no Electric vehicle: yes --- INTERVAL DATA -------------------------------------------- File: 20260816-1145-4c5d6e.csv Intervals: 35,040 Range: 2025-08-01 to 2026-07-31 Annual usage: 9,861 kWh Annual cost est: $4,815 Avg daily: 27.0 kWh Peak-window share of USAGE: 42% Peak-window share of COST: 51% Peak-window cost per year: $2,451 Heaviest hour: 6 PM -------------------------------------------------------------- --- CONSENT RECORD ------------------------------------------- Captured (UTC): 2026-08-16T18:45:02+00:00 Version: 2026-08-14.batt.v1 IP address: 203.0.113.44 Page: https://vpenergy.com/battery/ Referrer: https://www.facebook.com/ User agent: Mozilla/5.0 (iPhone; CPU iPhone OS 18_2 like Mac OS X) Language shown to the customer: I authorize VP Energy to call and text me at the number above about home energy, including by automatic dialing system or prerecorded voice. Consent is not a condition of any purchase. Message and data rates may apply. Reply STOP to opt out. -------------------------------------------------------------- Speed-to-lead target is five minutes.
Why it matters. Before anyone calls, they know this household spends 51% of its bill in five hours, uses 9,861 kWh a year, has no solar and drives an EV. The consent record underneath is the FTSA defence if this call is ever disputed.
SUBJECT: DO NOT CALL — email only — Terrence Okafor — 12 kW / 84% offset LEAD — EMAIL ONLY. DO NOT CALL THIS PERSON. They chose "just email me this and leave me alone". No phone number was collected. Calling them anyway breaks an explicit promise on the page. Send the estimate. That is all. Market: South Florida / FPL Language: EN Name: Terrence Okafor Email: tokafor@example.com Phone: — not collected — Address: 2205 SW 112th Ave, Miami FL 33165 --- WHAT THEY TOLD US ---------------------------------------- Peak month bill: $380 Roof age: 10 to 20 years Shade: Some clipping Ownership: Owns Where they are: Researching --- ESTIMATE SHOWN TO THEM ----------------------------------- System size: 12 kW (30 panels) Covers: 84% of annual usage Production: 14,964 kWh/yr Their usage: 17,812 kWh/yr Referral token: 1439017054
Why it matters. This visitor chose "just email me this and leave me alone", so no phone number exists to call. The subject line, the first line of the body and the CSV column all say so. The promise is enforced by the data, not by discipline.
SUBJECT: Bill lead — Hialeah / FPL — Marisol Fuentes NEW LEAD Market: Hialeah / FPL Form language: ES Situation: Has a bill Name: Marisol Fuentes Mobile: (305) 555-0142 Email: marisol@example.com Service address: 1240 W 44th Pl, Hialeah FL 33012 Existing solar: no Electric vehicle: no Square footage: — Year built: — AC age: — Pool: — Pages received: 2 Files: 20260816-1102-a1b2c3-p1.jpg; 20260816-1102-a1b2c3-p2.jpg --- CONSENT RECORD ------------------------------------------- Captured (UTC): 2026-08-16T15:02:41+00:00 Version: 2026-08-13.v1 IP address: 203.0.113.9 Page: https://vpenergy.com/bill/?m=fl&lang=es User agent: Mozilla/5.0 (Linux; Android 15) -------------------------------------------------------------- Speed-to-lead target is five minutes.
Why it matters. "Pages received: 2" confirms both pages of the FPL bill arrived — page 2 is where the meter reading and per-kWh tiers live. If only one had come through, the line would say so and warn that the rate detail is missing. Note the form language: ES.
A CSV lands in a folder outside the web root, so nothing is lost if an email is filtered. Columns include the consent version, IP, user agent and the exact wording shown on screen.
A single password-protected page merges all four sites, newest first. Do-not-call leads are flagged red, leads under five minutes old get a gold edge, and their uploaded file downloads through a guarded link.
These are on a staging address so they can be reviewed before anything is pointed at a real domain. A few things are deliberately unfinished, and it is better you hear them from us:
